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Marshall Advertising will utilize available Qualitative Research to help establish and reach your desired advertising target. Marshall Advertising will select radio stations and/or cable networks that over-index for this designated target.
The following are different examples of ways we can look at your station's viewers via Qualitative Research:
- Your station's heavy and light viewers for any program
- Your competitor's heavy and light viewers
- Your station's Exclusive and Shared viewers
- Your Shared Viewers that are not Core viewers for your competition (to try and convert them to Exclusive viewers for you!)
- Viewers that are watching similar programs but not watching you
And of course we look at straight demographic information such as Income, County or Zip Codes, Ethnic, etc. The bottom line is that we use more than just Age and Gender to place your media! Marshall Advertising can even organize proprietary research studies that can benefit your marketing and advertising efforts.